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ANDREW WILSON

UX Design +
Art Direction



Background: ‘Phoneme’ (Digital, 2008, A. Wilson)

Featured Work          

Home is where the eyes are(n’t)? 


Working in-house over the long term brings unique insight into a brand’s distinctive voice and style. Time and deep institutional knowledge provide the opportunity to work on an extensive range of projects, including the high-profile, high-stakes landscape of the corporate homepage.

Now with less impact and power (thanks, Google!), the ‘homepage’ nonetheless remains an introduction to the brand experience via a showcase of products and services.


Shown here are prototype examples, with variations serving unique business goals on the path to the final product.


Ideation          

Vision Forward



Blue skies are forever.


Having the opportunity create something from nothing is a sometimes daunting, but worthy and rewarding challenge,
channeling ideas and goals into coherent visual documents.


From big pixels in the golden age of CD-ROM games to the creative workarounds of early HTML/Flash to forecasting frontiers in a R&D UX lab to deep brand diving, blue skies are ever-present in the journey from idea to screen.

...



The Start-Up Graveyard


In my spare time, I have created and developed multiple online products. This has included every phase of development, from concept to build to launch. While these initiatives may not have stuck the landing, they provided unique insight and lessons learned.

The so-called distinction of ‘failure,’ which has become the adject badge-of-honor in startup culture doesn’t overshadow the sheer joy of creating a working MVP that actually went live. The work of 2-3 people having done what large teams with funding have failed to do.






Additional Work           



AARP
‘The Girlfriend’ Newsletter
UX Design




Discovery
Homepage Exploration
UX Design







AOL
3D News Exploration
UI Concept




SB Nation
Homepage Exploration
Branding Concept






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UX | STATIC




Made with pixels and strong coffee
in California and Virginia.