Blue skies are forever.
Having the opportunity create something from nothing is a sometimes daunting, but worthy and rewarding challenge,
channeling ideas and goals into coherent visual documents.
From big pixels in the golden age of CD-ROM games to the creative workarounds of early HTML/Flash to forecasting frontiers in a R&D UX lab to deep brand diving, blue skies are ever-present in the journey from idea to screen.
The Start-Up Graveyard
In my spare time, I have created and developed multiple online products. This has included every phase of development, from concept to build to launch. While these initiatives may not have stuck the landing, they provided unique insight and lessons learned.
The so-called distinction of ‘failure,’ which has become the abject badge-of-honor in startup culture doesn’t overshadow the sheer joy of creating a working MVP that went live and functioned. The hard work of 2-3 people having done what large teams with funding have failed to do is immensively satisfying in spite of traditional success metrics.